The Crisp Blog
“A goal without a plan is just a wish.” Antoine de Saint-Exupéry, The Little Prince Ever heard of a book called Traction, or the EOS® (Entrepreneurial Operating System®) business model? If you have, maybe you already know how useful these frameworks are in facilitating your annual planning and business operations. If not, well, that’s what…
If you’re a business owner looking to work with an approved Canada Digital Adoption Program (CDAP) advisor in Vancouver or the Lower Mainland, there are lots of options to choose from. However, picking the best fit for your company depends on what you’re looking to get out of your CDAP grant in the first place.…
For CEOs who want to engage with social media, it might be obvious how important LinkedIn is as a tool for networking and business growth. It can be less obvious whether it’s worth establishing a presence on other channels. For example, is it worth it for CEOs to be on Instagram? It might surprise you,…
Ever wondered if your business needs a marketing roadmap? You’ve got a vision for your business. You’ve set quarterly, annual, and longer-term goals. You have sales targets and plans, and marketing tactics in place. That should ensure that your business is set up for growth, right? Not quite – unless you also have a marketing…
Ever had to spin up or resource marketing operations for an organization? If so, you’ve likely come across a few potential solutions. Maybe you’ve considered hiring an agency, a contractor or even a fractional CMO. But chances are, you’re looking to hire in the first place because you’re not a marketing specialist yourself. So…
Engaging on LinkedIn is something CEOs know they “should” do. It often boils down to; Not carving out the time to engage on LinkedIn Hesitating to be the company’s “spokesperson” Relying on their company’s LinkedIn page As a CEO, your personal brand and engagement on LinkedIn matters – for you as an individual and…
Want to take your marketing from good to great? If you’re a CEO trying to up your marketing game, you might be surprised to learn that the secret to success isn’t necessarily about running more campaigns or increasing the flow of your communications. What a lot of business leaders miss is that campaigns and communications…
In financially challenging times, marketing is often the first cut. Having said that, you still need to drive leads, differentiate yourself from the competition, and communicate with customers. One way to keep your marketing efforts afloat (and ensure your business continues to thrive) is by taking advantage of fractional marketing services. How does this…
Are your marketing efforts actually working? If you’re an entrepreneur or the CEO of a growing company wondering whether your marketing efforts are really paying off, you’re in the right place. You’re also not alone. You’re likely strapped for time and may not have the marketing knowledge to ‘get’ what’s working at first glance. Let’s…
What Is Company Culture And Why Is It Important? Company culture is often defined as attitudes and behaviours that a company and its team members display on a daily basis. Ultimately, it’s something that is evident in everyday interactions from weekly meetings to how team members communicate offline. A healthy culture in the workplace is important…
“Your team is so nice”: Remote Work, Culture, Honesty and Learning One of the greatest compliments I get for my company is: “Your team is SOOO Nice.” “Everyone here is so nice.” “Those are some special humans you have there.” We get this. A LOT. And it’s genuine. Our team of 8 shows up with…
Who is Sa? After graduating from art school in England, Sa Boothroyd moved to Canada and became a printmaker. After over a decade of honing her art skills and learning how to run a business, Sa moved to beautiful Gibsons, BC. And now, 21 years later she has an incredible art studio and shop on…
What is a Reel? You may have recently noticed that there’s been a lot of short video clips popping up on your Instagram and Facebook feeds. You might have also heard of a new platform called Tiktok. So what is a reel? A reel is a short video clip often used with a trending sound…
Impact Investing in Women-Led Businesses There is still a surprising lack of awareness about gender disparity in the entrepreneurial world, but the struggle to achieve equality is very real for many self-identifying women. Unequal access to education, employment inequality, job segregation, racism, scarcity of legal protections, a lack of political representation, and absence of…
Five Reasons to Hire a Fractional CMO There are many reasons to hire a Fractional CMO, including cost savings, immediate action planning, and faster execution of your short-term and long-term marketing goals. Here are five reasons why you’ll want to consider hiring a Fractional CMO. 1. Get Help With Your Marketing Challenges – Faster…
Cost Savings to Hiring a Fractional CMO Many businesses in the growth stage of development are turning to Fractional CMO’s to oversee their marketing efforts. And while there are many factors to consider when deciding between a fractional vs. full-time CMO, cost savings are at the top of the list. Depending on the stage of…
Why Hire a Fractional vs. Full-Time CMO? There comes a point in the life of any company where hiring a Chief Marketing Officer to oversee all marketing endeavors makes sense. But why hire a fractional versus full-time CMO? The Cost of Hiring a Full-Time CMO
What is a Fractional CMO? Put simply, a fractional CMO is an outsourced Chief Marketing Officer who performs all of the functions of an in-house CMO without you having to commit to paying for someone full-time in-house. Fractional CMO’s help to demystify the confusing and challenging world of digital marketing and provide your organization with…