LOCO BC: BC Buy Local Week

LOCO BC: BC Buy Local Week

Reaching 1% of British Columbians

Reaching 1% of British Columbians

Crisp Media works with LOCO BC to create a strategy for its 2020 BC Buy Local Week, an annual campaign to encourage British Columbians to choose local over shopping at big box stores – particular in this year of COVID-19. 

Requirements

Crisp Media has been a sponsor of BC Buy Local Week since 2018.

Solution

Multi-faceted Facebook video campaign

Since getting the message of local shopping to British Columbians was the primary objective, Crisp Media worked with LOCO BC on a video strategy.

We sourced community generated content for a unique “thank you” video for shoppers.

The videos were broadcast primarily on Facebook across BC, while still remaining sensitive to not encourage shoppers to cross health regions to shop this holiday season.

Marketing Coaching

Collaborated on initial campaign ideas and approach.

Video Production

Produced nine videos to address community partners and sponsor levels, plus convey key messaging.

Facebook campaign

Launched a Facebook campaign that maximized video views, plus incorporated retargeting to encourage site traffic.

Success

By the middle of the week, the campaign reached over 10% of British Columbians and received a strong watch rate.

Results
Christine and her team worked tirelessly on a short timeline to help us strategize and deliver effective ads for BC Buy Local Week. They kept in constant contact about how the ad strategy was constantly being tweaked according to uptake, and provided measurable results to us and our partners immediate following. They really went above and beyond and I recommend them highly.
Photo of Amy Robinson
Amy Robinson
Founder, LOCO BC

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BCBuyLocalShopping

LOCO BC: BC Buy Local Week

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