Reaching 1% of British Columbians
Crisp Media works with LOCO BC to create a strategy for its 2020 BC Buy Local Week, an annual campaign to encourage British Columbians to choose local over shopping at big box stores – particular in this year of COVID-19.
Requirements
- Satisfy partners and sponsors
- Community Segmenting
- Maximize reach
Crisp Media has been a sponsor of BC Buy Local Week since 2018.
Solution
Multi-faceted Facebook video campaign
Since getting the message of local shopping to British Columbians was the primary objective, Crisp Media worked with LOCO BC on a video strategy.
We sourced community generated content for a unique “thank you” video for shoppers.
The videos were broadcast primarily on Facebook across BC, while still remaining sensitive to not encourage shoppers to cross health regions to shop this holiday season.
Marketing Coaching
Collaborated on initial campaign ideas and approach.
Video Production
Produced nine videos to address community partners and sponsor levels, plus convey key messaging.
Facebook campaign
Launched a Facebook campaign that maximized video views, plus incorporated retargeting to encourage site traffic.
Success
By the middle of the week, the campaign reached over 10% of British Columbians and received a strong watch rate.
- Achieved 159k video plays
- Reached 76k people - over 1% of British Columbians
- 40% of those who started a video watched that video to completion, demonstrating high interest and engagement.
Results
