Tag: foundational marketing

The Crisp Blog

News, Resources, and More

black friday cyber monday marketing

Your Holiday Marketing Checklist for Black Friday, Cyber Monday, and the Holidays, by a Fractional CMO

Black Friday, Cyber Monday, and the holidays are coming up fast. With millions of people looking forward to scoring major sales, it’s important to have your ecommerce marketing strategy locked in. We created this helpful holiday marketing checklist to help you prepare for the biggest shopping season of the year.  Even if you don’t have…

fractional CMO for small business

Why Your Small Business Needs a Fractional CMO

In today’s fast-paced business environment, small businesses need to stay competitive – and having a solid marketing program in place is key. However, hiring a full-time Chief Marketing Officer (CMO) to run it can be costly and might not make sense for businesses operating on tighter budgets. Enter the fractional CMO—an expert who works part-time…

creating a new content marketing strategy

Why Your Business Needs a Content Marketing Strategy – And How a Fractional CMO Can Help

Want your business to stand out in a crowded market? Then you need a content marketing strategy. Remember: attention is currency and digital content is the merchandise. By providing information and resources – like articles, infographics, and ebooks – businesses can effectively capture the attention of their target audience and lead them toward conversion.  Whether…

Fractional CMO working on marketing strategy

What is a Fractional CMO?

A fractional CMO (Chief Marketing Officer) is a senior marketing executive who performs the same role as a full-time CMO, but without requiring a business to hire for an in-house position. This arrangement is particularly valuable for small to medium-sized enterprises (SMEs) and growing businesses that need expert marketing leadership, but aren’t yet ready or able to hire a full-time executive.

discussing q3/q4 marketing roadmap with a fractional CMO

A Fractional CMO’s Guide to Creating a Q3/Q4 Marketing Roadmap: Strategies for B2B and B2C Companies

Creating a Q3/Q4 marketing roadmap? Here’s what a fractional CMO wants you to know.  A CMO’s role, whether fractional or full-time, is to assist with the strategic planning and vision for a business’s marketing, including creating and overseeing key operational documents like a marketing roadmap. These operational considerations provide structure and clarity to guide the…