08 February 2022

What is a Fractional CMO?

What is a Fractional CMO?

Put simply, a fractional CMO is an outsourced Chief Marketing Officer who performs all of the functions of an in-house CMO without you having to commit to paying for someone full-time in-house. Fractional CMO’s help to demystify the confusing and challenging world of digital marketing and provide your organization with a clear roadmap for your company’s growth and success in both the short and long term.


Why Fractional CMO?

Fractional CMO Services provide scalable solutions for growing enterprises and SMEs who aren’t ready to hire a full-time marketing director but know their business needs solid marketing expertise to get to the next stage of growth. A Fractional CMO comes to your organization armed with insight, knowledge, and experience leading several marketing teams at the growth stage of their business. A Fractional CMO’s role is to help emerging enterprises and SMEs build their businesses through effective marketing solutions, whether it’s cleantech, edutech, financial services, manufacturing, or more.


Fractional CMO working on strategy
Photo Credit: Unsplash

Who Needs a Fractional CMO?

Any company looking to scale their business but who can’t afford (or aren’t ready) to hire a full-time senior leader for their marketing efforts. Often, companies looking for a Fractional CMO find themselves in need of one or several of the following situations:

  • They have junior marketing staff but don’t know how to manage or guide them;
  • They have several marketing contractors, such as social media contractors or freelance designers but don’t know how to direct them or don’t have time to coordinate them;
  • They are missing the “big picture”: a marketing strategy that will help them drive their business goals;


Fractional CMO office
Photo Credit: Unsplash

What is a Fractional CMO’s Role?

A Fractional CMO’s role is to parachute into companies, offer insights and solutions, and act as a member of your team. At Crisp, you’ll often hear us say that we provide “fractional” marketing services – that is, we deliver a “slice” – a fraction – of a whole marketing resource at a comparable cost to a full-time junior resource. Fractional CMO’s provide thoughtful marketing strategies, operational consulting, and project management practices to help clients get to their goals faster. And, they do it working right alongside your team, acting much like an in-house CMO.

Crisp’s Fractional CMO services provide on-demand marketing leadership so that entrepreneurs and small business owners can get clarity on how to grow their businesses. If you or your organization are wondering if you are at the stage where it’s time to bring in A Fractional CMO and their team, get in touch with us today.

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