08 April 2022

Five Reasons to Hire a Fractional CMO

Five Reasons to Hire a Fractional CMO

There are many reasons to hire a Fractional CMO, including cost savings, immediate action planning, and faster execution of your short-term and long-term marketing goals. Here are five reasons why you’ll want to consider hiring a Fractional CMO.

4 Women Sitting around a conference table on a zoom call with a client

Photo Credits: Unsplash


1. Get Help With Your Marketing Challenges – Faster

Hiring a Fractional CMO means you don’t have to waste valuable time interviewing and hiring for a full-time CMO. Instead, you can spend that time managing and deploying your marketing strategy faster by bringing a trusted and experienced marketing expert onto your team. So, when evaluating whether to hire a full-time or Fractional CMO, be sure to consider how quickly you need to get your marketing strategies in place. 

2. Get C-Suite Level Experience (at a Fraction of the Cost)

If your current marketing strategy involves working with various freelancers, it may be time to hire a Fractional CMO. A Fractional CMO takes your marketing planning and execution a step further than a freelancer because they have C-suite level skills and experience. In fact, a Fractional CMO brings the same level of expertise as a full-time Chief Marketing Officer to your organization. However, since they split their services among several organizations, you get that expertise at a fraction of the cost.

3. Get Help Lightening Your Load

A Fractional CMO will lighten your workload by overseeing and managing all aspects of your company’s marketing. A qualified fractional CMO brings a wealth of marketing and managerial experience to help you meet your goals, including interacting with the appropriate stakeholders, from vendors to employees. Letting a qualified marketing expert handle the day-to-day marketing tasks helps you lighten your load and allows you to step away from daily marketing tasks. As a bonus, a Crisp Fractional CMO brings with them a team of marketing experts who will work together to execute your well-thought-out marketing strategy. 

A women Fractional CMO showing clients a successful marketing plan

Photo Credits: Unsplash


4.Get Growth-Focused Help

A CMO’s level of experience means they’re experts at helping businesses like yours grow by identifying and executing well-thought-out marketing strategies and plans that meet your organization’s goals. One of the reasons why companies hire Fractional CMOs is to get growth-focused goals that achieve fast results.

5.Get Evidence-Based Results

Your Fractional CMO will monitor your KPIs closely. Working alongside your team, they will handle the measuring and monitoring of your marketing campaigns to help ensure you are on track to meet your goals. In addition, fractional CMOs are skilled experts at adjusting strategies as needed, which is another reason why companies hire a Fractional CMO.

So, if you are looking to: 

  • Develop both short-term and long-term marketing strategies;
  • Discover which marketing strategies best meet your marketing goals;
  • Solve challenges you may currently be having with your SEO, paid advertising, content marketing and more…

…then it’s time to look into why companies like yours hire a fractional rather than a full-time CMO. Book an “Ask us Anything” call with one of our marketing experts to see if hiring a Fractional CMO is the solution you need.