13 September 2023

6 Ways Fractional Marketing Services Can Recession-Proof Your Business

In financially challenging times, marketing is often the first cut.

Having said that, you still need to drive leads, differentiate yourself from the competition, and communicate with customers. One way to keep your marketing efforts afloat (and ensure your business continues to thrive) is by taking advantage of fractional marketing services. 


How does this work? Often, it’s as simple as hiring a senior marketing leader or a dedicated marketing team for a set number of hours each month. 


This lets you reap the benefits of a marketing director to drive your business forward, without the large and long-term budget commitment. Here are some of the key benefits;


  1. Cost Effectiveness 
  2. Flexibility
  3. Access to Expertise
  4. Reduced Overhead
  5. Risk Mitigation
  6. Fresh Perspectives

Wondering how fractional hiring can help your business during tough economic times?

There are six key ways fractional marketing services can help your business during a recession. We dive into it in our recent LinkedIn Newsletter.

Read our recent LinkedIn Newsletter here.